January 20, 2023

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Social Media Vs Electronic Media

Social Media

Social media referred to platforms and apps on the internet that allow user to create, share, or exchange information, opinions, and content in various form, such text, images, videos and audios. An example of popular social media platforms includes Facebook, Instagram, Twitter, LinkedIn, TikTok, etc. social media has become an integral part of modern communication and has affected the way people interact and consume information.

It can be used for variety of purposes, including

  1. Stay in touch with family and friends

It allow people to connect with friend and family members who live in different parts of the world, making it easy to stay in touch and share updates, photos, and videos.

  1. Networking professionally

Many professionals use social media platforms like LinkedIn to connect with colleagues and potential employers, showcase their work and experience, and hang around.

  1. Following the news and current events

It can be quick and convenient way to hold on to the latest news update and current events, both locally and internationally.

  1. Discovering and sharing information about hobbies and interest

It provide people a space to share and discover information about their hobbies and interest, like music, art, photography, food, and travel.

  1. Marketing and Advertising

Many businesses and organizations use this media as marketing and advertising tool to reach new customers, promote products and services, and engaging with existing customers.

  1. Entertainment

Platforms like YouTube and TikTok etc are a great way entertainment, one can discover new music, watch funny videos, learn new skill, and gain information about trending topics.

  1. Mental and Emotional well-being

Social media help people to more connect with others, which can be beneficial for mental and emotional well-being.

But as like anything too much of it could have negative impacts.

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Electronic Media

Electronic media use electromechanical media to get the information and other data. Electronic media refers to the various forms of media that are created and distributed through electronic means, such as television, radio, the internet, and mobile devices.

TV and radio are example of traditional electronic media, which have been around for many decades. They both use broadcast technology to transmit programming to a wide audience.

The internet, PC’s, laptops and mobile devices are newer electronic media. The internet allow for the distribution of text, images, videos and audios through websites, social media, and other online platforms. A mobiles device like smart phones and tablets allow people to access and consumes electronic media on the go.

However the first electronic media is TV and radio but internet with computers and mobiles phones expands its possibilities.

It has drastically changed the way society receives information and entertainment. It has now become a very important medium in mass communication. It has a wide range of audiences therefore it has greater reach.

Some common uses of electronic media include:

  1. News and Information

Television and radio news programs as well as online news websites, provides up-to-date information on current events and breaking news.

  1. Entertainment

Entertainment media provide a wide variety of entertainment options, Tv shows and movies, streaming music and podcasts and online gaming.

  1. Advertising

It often use to deliver advertise messages to large audience. TV and radio commercial, online banners ads, and sponsored content on social media are all example of electronic media advertising.

  1. Education

It can be used for educational purposes, such as online learning platforms, educational videos, and interactive educational games.

  1. Communication

This enable people to communicate with each other in different forms such as Email, instant messages, and video conferencing.

  1. Public services

It also use for providing public services like weather updates, emergency alerts, public transportation information and so on.

  1. E-commerce

Online shopping and ecommerce platforms are a major use of electronic media platforms.

  1. Public sphere

This media also allow people to engage in public discourse and civic engagement, via social media, online forums, and other digital platforms.

Social Media vs Electronic Media 

Social media and electronic media are two forms of communication that have become increasingly popular in the digital age.

Electronic media vs social media, the two have some similarities, but they are fundamentally different in their scope, purpose, and impact.

Electronic media is typically used for mass communication, while social media is used for more targeted communication and interaction.

Electronic media tends to be more formal and structured, while social media is more informal and flexible.

Finally, electronic media has a broad reach and can influence public opinion on a large scale, while social media tends to have more localized and personalized impact.

Social media vs electronic media, both is related but different concept.

Social Media

  • It is a subset of electronic media.
  • Restricted to online platforms.
  • Focuses on user generated content and interactions between users.
  • It is interactive allow people to communicate and engaging with each other.
  • It’s platforms are accessed by personal devices like computers and mobile phones.
  • It often focus on specific interest and communities.
  • It is likely use to do more targeting advertising and marketing.
  • Example includes Facebook, Instagram, Twitter, LinkedIn, etc.
  • Often used for personal communication, sharing information and media, and building online communication.

Electronic Media

  • It include a wide range of technologies for delivering information and entertainment content to audiences.
  • It also include social media but also other forms of digital communication, such as emails, instant messages, and video conferencing.
  • This media is primarily one way communication.
  • Example includes TV, radio, internet, PCs, mobiles.
  • Often use for news and information, entertaining and advertising, educational, communication, public services, e-commerce, and creating the public sphere.
  • An electronic medium have a broader reach and covers a large number of topics and audiences.

Both social media and electronic media can be used for different purposes and have overlapping characteristics but social media is a more specific term referring  to a certain type of digital media that focuses on user interaction, content sharing and building online communication.

In conclusion, both electronic and social media are important forms of media that have different strengths and weaknesses. Electronic media  remains an essential tool for mass communication, while social media has transformed the way individuals and communities interact and share information.

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