Module 1: Introduction to Digital Marketing

1. Overview of Digital Marketing
2. Importance in the Modern Business Landscape
3. Digital Marketing Channels and Platforms including a Digital Marketing Academy Near Me for practical learning.

Module 2: Website Basics and CMS

4. Understanding Websites and Web Design
5. Introduction to Content Management Systems (CMS)
6. WordPress: Setting Up and Customization and Incorporating Free Digital Marketing Course with Certificate for hands-on experience.

Module 3: Content Creation and Marketing

7. Content Marketing Strategies
8. Blogging and Article Writing
9. Visual Content Creation (Images, Infographics, Videos) And Integration of IIDE Free Courses for additional learning resources.

Module 4: Search Engine Optimization (SEO)

10. Basics of SEO
11. On-Page and Off-Page Optimization
12. Keyword Research and Analysis , emphasizing the importance of Google AdSense Course in Peshawar for effective SEO.

Module 5: Social Media Marketing (SMM)

13. Social Media Platforms Overview
14. Social Media Strategy and Planning
15. Social Media Advertising, including practical insights from Haris Institute Rawalpindi.

Module 6: Email Marketing

16. Building Email Lists
17. Creating Effective Email Campaigns
18. Email Automation and Analytics

Module 7: Pay-Per-Click (PPC) Advertising

19. Introduction to PPC
20. Google Ads and Bing Ads
21. Display Advertising and Remarketing, incorporating strategies from the Digital Marketing Masterclass.

Module 8: Analytics and Data-driven Marketing

22. Introduction to Web Analytics
23. Google Analytics Setup and Reporting
24. Data-driven Decision Making, with insights from the Google AdSense Course in Peshawar.

Module 9: Influencer Marketing

25. Understanding Influencer Marketing
26. Identifying and Collaborating with Influencers
27. Measuring Influencer Campaign Success

Module 10: Online Reputation Management (ORM)

28. Importance of Online Reputation
29. Managing and Monitoring Online Reviews
30. Crisis Management in Digital Media

Module 11: E-commerce Strategies

31. Overview of E-commerce Platforms
32. Setting Up an E-commerce Website
33. E-commerce Marketing Strategies, with a special focus on E-commerce Course in Peshawar.

Module 12: Mobile Marketing

34. Mobile Marketing Fundamentals
35. App Marketing Strategies
36. Mobile Advertising

Module 13: Local SEO and Marketing

37. Local Search Optimization
38. Google My Business Optimization
39. Local Advertising Techniques

Module 14: Legal and Ethical Considerations

40. Digital Marketing Laws and Regulations
41. Ethical Practices in Digital Marketing

Module 15: Emerging Trends in Digital Marketing

42. Voice Search Optimization
43. Augmented Reality (AR) and Virtual Reality (VR)
44. AI and Chatbots in Marketing

Module 16: Final Project and Practical Application

45. Developing a Comprehensive Digital Marketing Strategy
46. Implementing Strategies on a Website (WordPress)
47. E-commerce Marketing Campaign

Module 17: Continuous Learning and Industry Updates

48. Staying Updated with Digital Marketing Trends
49. Professional Development and Certifications
50. Q&A and Discussion Sessions