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Module 1: Introduction to Digital Marketing

Digital Marketing Course in Peshawar

  1. Overview of Digital Marketing
  2. Importance in the Modern Business Landscape
  3. Digital Marketing Channels and Platforms including a Digital Marketing Academy Near Me for practical learning.

Module 2: Website Basics and CMS

  1. Understanding Websites and Web Design
  2. Introduction to Content Management Systems (CMS)
  3. WordPress: Setting Up and Customization and Incorporating Free Digital Marketing Course with Certificate for hands-on experience.

Module 3: Content Creation and Marketing

  1. Content Marketing Strategies
  2. Blogging and Article Writing
  3. Visual Content Creation (Images, Infographics, Videos) And Integration of IIDE Free Courses for additional learning resources.

Module 4: Search Engine Optimization (SEO)

  1. Basics of SEO
  2. On-Page and Off-Page Optimization
  3. Keyword Research and Analysis , emphasizing the importance of Google AdSense Course in Peshawar for effective SEO.

Module 5: Social Media Marketing (SMM)

  1. Social Media Platforms Overview
  2. Social Media Strategy and Planning
  3. Social Media Advertising, including practical insights from Haris Institute Rawalpindi.

Module 6: Email Marketing

  1. Building Email Lists
  2. Creating Effective Email Campaigns
  3. Email Automation and Analytics

Module 7: Pay-Per-Click (PPC) Advertising

  1. Introduction to PPC
  2. Google Ads and Bing Ads
  3. Display Advertising and Remarketing, incorporating strategies from the Digital Marketing Masterclass.

Module 8: Analytics and Data-driven Marketing

  1. Introduction to Web Analytics
  2. Google Analytics Setup and Reporting
  3. Data-driven Decision Making, with insights from the Google AdSense Course in Peshawar.

Module 9: Influencer Marketing

  1. Understanding Influencer Marketing
  2. Identifying and Collaborating with Influencers
  3. Measuring Influencer Campaign Success

Module 10: Online Reputation Management (ORM)

  1. Importance of Online Reputation
  2. Managing and Monitoring Online Reviews
  3. Crisis Management in Digital Media

Module 11: E-commerce Strategies

  1. Overview of E-commerce Platforms
  2. Setting Up an E-commerce Website
  3. E-commerce Marketing Strategies, with a special focus on E-commerce Course in Peshawar.

Module 12: Mobile Marketing

  1. Mobile Marketing Fundamentals
  2. App Marketing Strategies
  3. Mobile Advertising

Module 13: Local SEO and Marketing

  1. Local Search Optimization
  2. Google My Business Optimization
  3. Local Advertising Techniques

Module 14: Legal and Ethical Considerations

  1. Digital Marketing Laws and Regulations
  2. Ethical Practices in Digital Marketing

Module 15: Emerging Trends in Digital Marketing

  1. Voice Search Optimization
  2. Augmented Reality (AR) and Virtual Reality (VR)
  3. AI and Chatbots in Marketing

Module 16: Final Project and Practical Application

  1. Developing a Comprehensive Digital Marketing Strategy
  2. Implementing Strategies on a Website (WordPress)
  3. E-commerce Marketing Campaign

Module 17: Continuous Learning and Industry Updates

  1. Staying Updated with Digital Marketing Trends
  2. Professional Development and Certifications
  3. Q&A and Discussion Sessions