Search Engine Optimization SEO
SEO stands for Search Engine Optimization. It is a free-of-cost method to generate organic search results. SEO is the direct opposite of PPC or Pay-Per-Click, where you have to pay for your visibility on search engines.
In today’s world, optimizing your site for search engines is very important. There is fierce competition among Multi-National Corporations and even among Small local businesses. The company wants to be ranked higher in Google searches so that its customers have increased access to their websites.
New way of Promotion
The organization also wants to promote itself on the World Wide Web, for that, it’s very important to be ranked higher in Google Search Engine Results Page or SERP. SEO is a new marketing tool for online marketers to promote their businesses, as well as, of their valued clients.