Learn Digital Marketing Course in Peshawar – Complete 3-Month Practical Course
Ready to grow your career in the digital world? Enroll in MindgigsPK Digital Marketing Course in Peshawar and get hands-on training in the most in-demand skills — SEO, social media management, content creation, email & WhatsApp marketing, YouTube advertising, and building WordPress websites. With real assignments, live tools like Google Analytics, SEMrush, and practical strategies, this course helps you build a strong portfolio and start freelancing, marketing your own brand, or landing a digital job.
Introduction to Digital Marketing Course in Peshawar
Introduction to Digital Marketing
Topics Covered:
What is Digital Marketing? Overview of Various Digital Marketing Channels
Importance of a Digital Marketing Strategy
Setting Up a Digital Marketing Plan and KPIs (Key Performance Indicators)
Introduction to Social Media, SEO, Email Marketing, and Paid Ads
Digital Marketing Funnel and Conversion Optimization
Practical Assignment:
Develop a basic digital marketing plan for a brand, including objectives and key metrics.
SEO Basics (On-Page SEO)
Topics Covered:
What is SEO and Why It’s Important?
Keyword Research: Tools (SEMrush, Ahrefs, Google Keyword Planner)
Understanding Search Intent: Navigational, Informational, Transactional
On-Page SEO: Title Tags, Meta Descriptions, Header Tags, and Content Optimization
URL Structure, Internal Linking, and Image Optimization
Practical Assignment:
Conduct keyword research and optimize a blog post for on-page SEO.
Advanced SEO Techniques
Topics Covered:
Off-Page SEO: Backlinks and Link Building Strategies
Content Marketing: Blogs, Articles, and Guest Posts
Technical SEO: Site Speed, Mobile Optimization, Structured Data (Schema)
Understanding Google Algorithms and Core Updates
Using Google Search Console for SEO Monitoring
Practical Assignment:
Create a backlink strategy and optimize a website’s technical SEO issues using Google Search Console.
Social Media Marketing
Topics Covered:
Platforms Overview: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube
Content Creation: Visuals, Copywriting, and Video
Social Media Strategy: Organic vs. Paid
Social Media Ads: Facebook Ads Manager, Instagram Ads
Community Engagement: Commenting, DM Marketing, and Audience Interaction
Practical Assignment:
Set up and run a basic social media ad campaign on Facebook and Instagram.
Advanced Social Media, Email & WhatsApp Marketing
Advanced Social Media Marketing
Topics Covered:
Influencer Marketing and Collaborations
Social Media Analytics: Engagement, Reach, Conversions
Automation Tools: Buffer, Hootsuite, Sprout Social
Content Scheduling and Planning
Crisis and Reputation Management
Practical Assignment:
Develop a multi-platform content calendar and use a scheduling tool.
Email Marketing
Topics Covered:
Email Marketing Platforms: MailChimp, ConvertKit, ActiveCampaign
Building & Segmenting Lists
Crafting Emails: Subject Lines, CTAs, and Personalization
Automation and Drip Campaigns
Analyzing Campaigns: Open Rates, CTR, A/B Testing
Practical Assignment:
Set up a lead magnet email drip campaign and analyze its performance.
WhatsApp Marketing
Topics Covered:
WhatsApp Business Overview
WhatsApp Strategy for Customer Engagement
Promotions, Updates, and Order Management
WhatsApp and CRM Integration
Campaign Performance Tracking
Practical Assignment:
Set up a WhatsApp Business profile and design an engagement campaign.
YouTube Marketing
Topics Covered:
Creating and Branding a YouTube Channel
YouTube SEO: Titles, Descriptions, Tags, Thumbnails
Content Creation: Scripting, Filming, Editing
YouTube Ads: TrueView, Discovery, Display
Analytics and Performance Insights
Practical Assignment:
Create and upload a YouTube video, optimize for SEO, and analyze performance.
Analytics, SEM Tools, WordPress, and Strategy
Google Analytics
Topics Covered:
Intro to Google Analytics & Setup
Key Metrics: Sessions, Users, Bounce Rate, Conversion Rate
Setting Goals and Tracking Conversions
Behavior Flow and Audience Insights
Traffic Source Analysis
Practical Assignment:
Set up Google Analytics for a website and analyze key performance data.
Google Search Console
Topics Covered:
Introduction and Setup
Submitting Sitemaps and Indexing
Search Performance Metrics
Technical SEO Fixes
Mobile Usability and Page Speed Improvements
Practical Assignment:
Use Google Search Console to identify and recommend technical SEO improvements.
SEMrush and Ahrefs
Topics Covered:
SEMrush Basics: Keywords, Audits, Competitor Analysis
Backlink Analysis and Strategy
Ahrefs Tools: Site Explorer, Keyword Explorer
Keyword Rank Tracking
SEO Strategy Development
Practical Assignment:
Conduct a full competitor analysis and propose an SEO strategy using SEMrush or Ahrefs.
WordPress & Final Project
Topics Covered:
WordPress Setup: Hosting, Themes, Plugins
SEO Setup: Yoast, Sitemaps, On-Page Optimization
Building a Blog or E-commerce Site
Integrating Analytics and Search Console
Practical Assignment:
Build a WordPress website (blog, portfolio, or business) and implement SEO, analytics, and Google Search Console.
Final Project
Objective:
Launch a complete digital marketing strategy for a website or product.
Deliverables:
A fully optimized WordPress website
Implemented SEO strategies (on-page, off-page, technical)
Social media campaigns including posts and ads
A YouTube video with SEO optimization
Configured Google Analytics and Search Console
Email drip campaign and WhatsApp marketing plan