Development

WordPress Development & Social Media Marketing Course in Peshawar – Build Websites & Grow Online Brands

Looking to start your freelance journey or grow your digital skills? This WordPress Development and Social Media Marketing Course in Peshawar will teach you how to build professional websites using WordPress and how to grow brands on Facebook, Instagram, YouTube, and more. Learn from industry pros, work on real projects, and receive certifications that prove your skills.

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wordPress Development & Social Media Marketing Course in Peshawar

WordPress Development Course

Week 1

Introduction to WordPress and Website Setup

Topics Covered:

  • What is WordPress? Introduction to CMS

  • WordPress Hosting & Domain Registration Basics

  • Installing WordPress: Local (XAMPP) vs. Hosting Setup

  • WordPress Dashboard: Features and Navigation

  • Selecting and Installing a WordPress Theme

Practical Assignment:
Set up a fully functional WordPress site locally or on a live host.

Week 2

Customizing with Themes & Plugins

Topics Covered:

  • Theme Customization: Identity, Colors, Fonts

  • Installing and Configuring Free/Premium Themes

  • Introduction to Plugins and Their Functions

  • Installing Plugins: SEO, Contact Forms, Security

  • Must-Have Plugins: Yoast SEO, WPForms, Contact Form 7

Practical Assignment:
Customize your WordPress site with branding elements and essential plugins.

Week 3

Pages, Posts, and Media Management

Topics Covered:

  • Pages vs. Posts: Use Cases and Structure

  • Creating Pages (Home, About, Services, Contact)

  • Writing and Categorizing Blog Posts

  • Inserting Images, Videos, PDFs

  • Gutenberg Editor: Blocks, Widgets, Layout Tools

Practical Assignment:
Create key pages and one blog post, adding images and media to enrich content.

Week 4

Advanced Features & Final Project

Topics Covered:

  • WordPress Widgets: Sidebar, Footer, and More

  • Custom Menus and Navigation Structure

  • SEO Basics with Yoast SEO

  • WordPress Security Best Practices

  • Site Optimization and Final Checks

Practical Assignment:
Build a complete WordPress site (Business/Blog/Portfolio), optimized for SEO and security.

6-Week Social Media Marketing Course

Week 1

Introduction to Social Media Marketing

Topics Covered:

  • What is SMM? Importance for Brands and Businesses

  • Overview of Platforms: Facebook, Instagram, LinkedIn, YouTube, TikTok

  • Understanding the Social Media Funnel (Awareness to Conversion)

  • Setting Up or Optimizing Business Profiles

  • Defining Target Audience and Goals

Practical Assignment:
Set up or optimize business accounts on 2+ platforms (e.g., Facebook & Instagram).

Week 2

Content Creation & Strategy

Topics Covered:

  • Content Types: Text, Images, Stories, Reels, Live

  • Content Creation Tools: Canva, Adobe Spark

  • Crafting Engaging Visuals and Captions

  • Building a Content Calendar

  • Maintaining Brand Consistency

Practical Assignment:
Design a one-week content calendar tailored for your business or brand.

Week 3

Social Media Advertising

Topics Covered:

  • Paid Ads: Facebook, Instagram, LinkedIn Overview

  • Creating Ad Campaigns: Budgets, Targeting, Goals

  • Crafting Ad Copy and Designing Visuals

  • Metrics: CTR, ROAS, Conversions

  • A/B Testing & Campaign Optimization

Practical Assignment:
Launch a basic Facebook or Instagram ad and track engagement.

Week 4

Engagement & Community Building

Topics Covered:

  • Strategies to Boost Engagement

  • Responding to Comments and DMs Professionally

  • Hosting Giveaways and Contests

  • Collaborating with Influencers and Creators

  • Managing Negative Feedback & Crisis Response

Practical Assignment:
Host a mini contest or giveaway and actively engage with followers.

Week 5

Social Media Analytics & Insights

Topics Covered:

  • Using Native Tools: Facebook Insights, IG Analytics

  • Key Metrics: Engagement, Impressions, Reach, CTR

  • Creating Analytics Reports

  • Measuring ROI from Social Campaigns

  • Using Third-Party Tools: Hootsuite, Buffer, Google Analytics

Practical Assignment:
Analyze your social media performance for the past month and generate a report.

Week 6

Trends, Tools & Final Project

Topics Covered:

  • Latest Trends: Short-Form Video, UGC, Stories

  • Tools for Automation & Management: Buffer, Hootsuite

  • Scheduling and Campaign Planning

  • Strategy for Launching a Full Social Media Campaign

  • Long-Term Growth Techniques

Final Project:
Create and execute a full social media campaign with a comprehensive report analyzing performance.

Certifications

After completing the course and final campaign project, students will receive a Social Media Marketing Certification.

Upon successful completion of all modules and the final project, participants will receive a WordPress Web Development Certification.

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