Keyword research isn’t just about a “keyword”; it is about phrases and questions your target audiences are using to find the answers, products, and services they need. These phrases and questions a critical component of any form of a marketing campaign. 

While gathering this data can be very time-consuming when you have completed your keyword research, you should have valuable information you need for:

  • Creating better SEO strategies
  • PR campaigns 
  • Content ideation — video, text, social, etc.
  • Audience research
  • Paid advertising 
  • Local search campaigns
  • Competitive research
  • Keywords and phrases to ignore
  • Brainstorming sessions