PPC & Google Ads
Google Ads · Search · Display · Shopping · YouTube — Pakistan & International
Google Ads that leads today, bring leads today, while SEO builds for tomorrow
SEO takes 3–6 months to rank. Google Ads can put MindGigs’ clients at the top of search results tomorrow morning — for the exact keywords your customers are typing right now. For Peshawar businesses that need leads this month, not next quarter, PPC is the fastest path to measurable growth.
The honest difference between good and wasted Google Ads spend in Pakistan
Most Pakistani businesses that run Google Ads themselves — or use an inexperienced agency — burn their budget on broad match keywords, no negative keyword lists, and landing pages that don’t match the ad. The result is clicks from the wrong audience and money wasted. The businesses getting PKR 3–8 cost-per-lead on Google Ads are running tightly structured campaigns with specific match types, continuous negative keyword pruning, and dedicated landing pages per ad group. That’s what we build.
Same day
Campaigns can go live
PKR 3–8
Typical local cost-per-lead
Search + Display
+ Shopping + YouTube
0%
Ad spend markup
CAMPAIGN TYPES
Four types of Google Ads. Each serves a different goal.
We recommend the right campaign type based on your business goal — not a blanket “search campaign” for every client. Here’s what each does and when it makes sense for a Peshawar business.
SEO vs PPC
Google Ads vs SEO — which does your business need right now?
We manage both — and we’re honest about when each is the right choice. Most businesses eventually need both working together, but the priority depends on where you are right now.
| Factor | Google Ads (PPC) | SEO (organic) |
|---|---|---|
| Time to first results | Same day — live within hours | 3–6 months for meaningful rankings |
| Cost structure | Pay per click — stops when budget stops | Free traffic once ranked |
| Long-term ROI | Good while running — requires ongoing budget | Compounding — better over time |
| Control over visibility | Instant — turn on/off by keyword | Algorithm-dependent — no instant control |
| Best for new businesses | Ideal — generates leads while site is new | Limited impact until domain authority builds |
| Best for seasonal campaigns | Perfect — run only during campaign window | Not practical for short windows |
| MindGigs recommendation | Run both: Ads generate leads now, SEO builds free traffic for the long term. We manage both together for maximum efficiency. | |
What we manage
Everything included in MindGigs PPC management
We manage both, and we’re honest about when each is the right choice. Most businesses eventually need both working together, but the priority depends on where you are right now.
Keyword research
Pakistan-specific search volumes, CPC benchmarks, and intent analysis. We find the keywords your customers actually search not the ones with impressive volume but no conversion intent.
Negative keyword management
The most underused lever in Google Ads. We build and expand negative keyword lists monthly to stop wasting budget on irrelevant clicks often the single biggest cost saving we make on inherited accounts.
Ad copy writing & testing
Multiple headline and description variants tested simultaneously. We write in plain, persuasive language matched to what the searcher wants, not generic agency copywriting.
Audience & location targeting
Peshawar, KPK, Pakistan-wide, or international, we set up location targeting with bid adjustments so the budget concentrates where your best customers are.
Conversion tracking setup
Phone calls, WhatsApp clicks, form submissions, and purchases all tracked and attributed to the exact keyword and ad that drove them. You know exactly what each lead cost.
Monthly optimisation
Weekly bid adjustments, monthly keyword expansion and pruning, ad copy testing, and Quality Score improvements continuous work to lower your cost per lead over time.
Pricing
Management fee packages | transparent, no ad spend markup
We charge a management fee for our time and expertise. Your ad budget goes directly to Google; we never touch it or mark it up. These fees cover full campaign setup, management, and monthly reporting.
Starter
For small businesses running their first Google Ads campaign
Management fee
PKR 15,000/-
per month and your ad spend (min. PKR 20,000/mo)
- 1 campaign, up to 3 ad groups
- Keyword research and setup
- Search Ads only
- Conversion tracking setup
- Monthly performance report
- Negative keyword management
Most popular
For businesses serious about lead generation at scale
Management fee
PKR 28,000/-
per month and your ad spend (min. PKR 40,000/mo)
- Up to 3 campaigns, unlimited ad groups
- Search + Display + Retargeting
- Landing page recommendations
- A/B ad copy testing
- Weekly bid optimisation
- Bi-weekly performance reports
- Monthly strategy call
eCommerce
For online stores running Search, Shopping, and YouTube
Management fee
PKR 45,000/-
per month and your ad spend (min. PKR 80,000/mo)
- Search + Shopping + Display + YouTube
- Google Merchant Centre management
- Product feed optimisation
- ROAS tracking by product category
- Seasonal campaign planning
- Weekly reports + dedicated manager
Our process
From brief to live campaign | in 5 working days
Day 1
Business brief
We learn your product, target customer, geography, and budget. One focused call or WhatsApp session.
Day 2
Research
Keyword research, competitor ad analysis, and audience mapping for Pakistan. CPC benchmarks set per keyword.
Day 3
Campaign build
Account structure, ad groups, keywords, match types, negatives, ad copy, and extensions all built and reviewed.
Day 4
Tracking setup
Conversion tracking for calls, WhatsApp, forms, and purchases configured. You approve before anything spends.
Day 5
You review
Full campaign walkthrough before launch. You see every keyword, ad, and budget allocation before a single rupee is spent.
Live
Launch & optimise
Campaign goes live. Daily monitoring in week 1. Weekly optimisation and monthly reporting from month 2 onward.
Expert perspective
Why most Google Ads campaigns in Pakistan | waste money
What we see in almost every inherited Google Ads account
When a new client asks us to audit their existing Google Ads account, we find the same problems every time. These are the issues burning the majority of their budget:
- All keywords on broad match paying for completely irrelevant searches
- No negative keyword list or a tiny one added at setup and never touched again
- All ads sending traffic to the homepage instead of a dedicated landing page
- No conversion tracking – no idea which keywords are generating leads
- One ad per ad group: no testing, no learning, no improvement
- Smart campaigns set up by Google’s wizard designed for Google’s revenue, not yours
What a properly managed campaign looks like instead
01
Tight keyword match types
Exact and phrase matches for core buying keywords. Broad match only for discovery with aggressive negative keyword control.
02
Dedicated landing pages per ad group
Every ad group sends traffic to a page that mirrors the exact search intent, not your homepage. Conversion rates triple.
03
Conversion tracking on every action
Phone calls, WhatsApp taps, and form submissions are all tracked. Budget shifts to keywords that generate actual leads.
04
Weekly negative keyword reviews
Search term reports reviewed weekly. Irrelevant queries added to negatives. Budget wasted on wrong searches cut to zero.
Our process
From brief to live campaign | in 5 working days
PKR 6
Cost per lead — education institute
Admissions campaign targeting parents in Peshawar and KPK. The previous agency was getting PKR 42 per lead with broad match. We restructured to exact match; added 340 negative keywords; and built a dedicated landing page. PKR 6 per lead in month 2.
4.8x
Return on ad spend — eCommerce
A clothing brand running shopping ads. The client were managing their own campaigns at 1.2x ROAS. MindGigs rebuilt the product feed, restructured bidding by margin, and added retargeting. 4.8x ROAS in month 3 on the same ad spend.
67%
Cost-per-click reduction — software house
B2B software company targeting Islamabad and Karachi businesses. The account had 90% broad match keywords. After restructuring to phrase and exact match with aggressive negatives, CPC dropped 67% and lead quality improved significantly.
Client feedback
What our Google Ads clients say
I'd spent PKR 80,000 on Google Ads myself with almost no results. MindGigs audited the account in 30 minutes and showed me exactly where every rupee was being wasted. Within 6 weeks of them taking over, I was getting 3x the leads at half the cost.
Kamran Akhtar
Owner, clinic, Peshawar
Our admissions were struggling. MindGigs ran a Google Search campaign targeting parents searching for schools in Peshawar. In 45 days we had 180 enquiries more than the previous two terms combined. The cost per enquiry was PKR 8.
Nadia Irfan
Principal, private school, KPK
The monthly report MindGigs sends shows me exactly which keywords led to phone calls. I can see the actual searches that brought in customers. No other agency I'd used could show me that level of detail.
Shahid Qureshi
Director, construction company, Peshawar
We run Eid campaigns every year. MindGigs managed Shopping Ads for our clothing store this Eid and we had our best sales season ever 340 orders in 3 weeks. The ROAS on Shopping was over 5x. We're never going back to managing it ourselves.
Rabia Hussain
Owner, fashion eCommerce, Pakistan
Common questions
Frequently asked questions about | Google Ads in Pakistan
How much does Google Ads cost in Pakistan?
Ad spend varies by industry. For local Peshawar service businesses, cost per click typically ranges from PKR 15–80 depending on competition. Education and healthcare keywords are more competitive. A starting budget of PKR 20,000–30,000 per month in ad spend is enough to gather meaningful data for most local campaigns. eCommerce businesses typically need PKR 50,000–100,000+ to see shopping ads perform at scale. We always recommend a realistic budget before you commit.
How quickly can I see results from Google Ads?
Campaigns can go live within 24–48 hours of setup. Most clients see their first leads within the first week. The first month is a learning phase; the campaign collects data, and we optimise based on what’s converting. Months 2 and 3 are typically when cost-per-lead drops significantly as we build on the learning from month 1. Unlike SEO, you don’t wait months to see whether it’s working.
Do you mark up the ad spend budget?
Never. Your ad budget goes directly to your Google Ads account — we don’t hold or transfer it. Our management fee is separate and covers campaign setup, optimisation, and reporting. This means you always have full visibility into what you’re spending on ads vs. management. Some agencies charge a percentage of ad spend as their fee; we charge a flat monthly management fee regardless of how much you spend on ads.
Can you take over a campaign someone else set up?
Yes, we take over existing Google Ads accounts regularly. We start with a free audit of your current account, identify the specific issues, and present a restructuring plan before touching anything. In most inherited accounts we find 40–60% of the budget being wasted on irrelevant searches due to broad match keywords and missing negatives. We fix these first, which often improves results before we even make other changes.
Do I need a special landing page or can ads go to my homepage?
This is one of the most important questions in PPC. Sending Google Ads traffic to your homepage is one of the top reasons campaigns underperform. Visitors from ads need to land on a page that matches exactly what they searched for, with a clear headline, relevant content, and a single call to action. We either build dedicated landing pages as part of the campaign setup (additional cost) or work with your existing pages to improve them. We always tell you honestly whether your current pages will convert before you spend on ads.
Find out what your | Google Ads account is actually doing.
Free 30-minute account audit we’ll review your existing campaigns (or explain what a new campaign would look like) and show you exactly where your budget is going and what it’s returning.