As a digital content marketer your job is to grow traffic on your sites which convert into leads. Some of us is lucky because they are working in big companies like NetSol, System limited etc.I can speak to those audience who are in the field of Software and web application development. Here I am sharing experience of Daisy Quaker. She is Digital Content Manger at synthetic oil company. I requested her to give some time to us. She shared own experiences that how she grew blog traffic. Its not fault if you don’t know what this is , well we go for it shortly.
Grew Blog Traffic
“I joined a company in 2016, they were selling synthetic oil (a stuff in your Automobile engine which you change once every month),So task which they assigned me to grow website traffic. After a keen thinking I choose a company blog for this purpose. Although it’s a very much complex task. Because a group of three contributors were meet once every week. And discuss the topic topic on which I have to write. But the topics were dry although it was a oil company. When i joined the blog had averaged under 5000 session in a year. I make it doubled to 10000.” She said.
How system operational for grew blog traffic
“Within a month we assuming that what strategies we should follow for this purpose. So we make a team for this purpose. We over take the entire publishing process , increase the number of contributors “, She said. I ask her how you people did this . it will be very informative for us whose are interconnected with E commerce business. In the answer she tell me some hacks which can grew blog traffic. I want to share it with you people as well.
These are the tactics which they people used to follow.
No man is in island, grew blog traffic
“we increase the team members” she said. First key which she have told me is not a shock able. We all can do it. Oh! Means you all can do this. You people have just to do some research work about your product. and will seek for those contributors.
who can give to some extra ordinary ideas (topics) which people are interested to read and proofing your articles, blogs and posting stuff for adding keywords and removing mistakes. I personally suggest you that it’s a very good strategy. You should follow this hired some extra ordinary minds and do the due. Your efforts will be paid off.
Build a calendar
“Do posting with in a time frame”, She said. Well I am not reaching this why deciding time frame. Then I thought let put it on jack. I try it and got success. You can build a calendar for posting. If I give a example to you people so it will be like this. Focus on getting content out three times a week, Monday , Wednesday and Friday. At very start.
Then you should use a platform for get to gather of your contributors. because you are not like fiction movies that you can buy whole bank.You cant hire a space. You have to use atmosphere like slack etc. where they have to put topics and after picking some ideas you have to jump in step 3. This is to run your idea through keyword research using some famous tools like MOZ key word planner. I personally suggest you to use Google keyword planner. These processes help you in message resonating with different audience. Here I give you an example of event which I joined and I write a article on it. Event was arranged by Mindgigs Technologies on climate changes. For that I target Climateers and students. Who is having keen interest in climate issues.
Write like you
You were not a corporate mouth pieces. In your team every person is consider to be individual. Each with own responsibilities. For example your one contributor is ali. He like to fix things. Encourage him to write in that standpoint. Another person, Shazad is awesome in color full commentary so let him to do. Each piece which you will wrote having rasping voice.
But the point is this directly connected with traffic growth. The answer is “NO”. let be explain further.
Every post no optimizing equally, That’s ok?
Yeah the answer is “Yes” , now you people must want to be know this why yes. Beside your own efforts. Blogging will be voluntarily task in you people cases. thus not every post are created equal’s I prefer you for that you must have to focus on “On page optimization”.
You should have following.
- Add videos
- Tweaked the post title
- Use of links (with a redirect)
- Must be implementation of Alt Tags
- Length of relevant post
By implementing this tactic your posts were able to gain position. if you didn’t done any hanky panty :p
Do Investment in AMP
Hey are you wanted to eat apple tomorrow after planting seed today? Hahaha No buddy it not be possible ever. Just like this some time it takes month for optimization. If we implement AMP. It will blew search traffic on our sites through the roof.
Are you people thinking is it enough? “No” my friends.
Using social media for grew blog traffic
“Yes, you should share your posts on social media”, she said. My friends her point is valid as you know now a day’s every one use social media. We can say that its in the vein of Pakistani people. You must have to promote your posts on Facebook, tweeter etc to getting new ideas. It’s a very best way to make your post personal to your audience.
Email blog newsletter
“Update of new post via email”, She said. Ahan yup she is right. Friend you should add the element of surprise. Send email notification about new blog post. For the purpose of grew blog traffic. Its much important. You should at a Tag line in your email that the reader deadly need to read your blog.
Do one thing at a time
“Only keep your eye on your aim”, She said. Well she is right. Do one thing at a time. You should split your priorities every year. And be strict to your goal. After achieving first jump like a “Kangaroo” to achieve second goal. for example in year one you must focus on growing traffic through search engine result page and social. To drive traffic you should search engine optimized posts.
On second year your goal should be driving sign-ups.you should create premium content for that purpose. On third year you should focus on increasing on blog contribution to the sale by publishing product centrist posts.
For you people creating blog should be something of volunteers contributed in task is only to grew the channel in the considerable traffic for you companies. I think you should follow these tactics to grew your blog traffic on sites.