SEO stands for Search Engine Optimization. It is a free-of-cost method to generate organic search results. SEO is the direct opposite of PPC or Pay-Per-Click, where you have to pay for your visibility on search engines.
In today’s world, optimizing your site for search engines is very important. There is fierce competition among Multi-National Corporations and even among Small local businesses. The company wants to be ranked higher in Google searches so that its customers have increased access to their websites.
New way of Promotion
The organization also wants to promote itself on the World Wide Web, for that, it’s very important to be ranked higher in Google Search Engine Results Page or SERP. SEO is a new marketing tool for online marketers to promote their businesses, as well as, of their valued clients.
Quantity of Traffic
The other benefit of SEO is that it attracts a lot of traffic to your website. In SEO game the numbers do matter. You need a lot of people to visit your website because only then you can make a significant difference as far as profits of your business are concerned. In other words, the click through rate is very important.
Quality of Traffic
Further, quality traffic is as important as quantity, because even if you have a lot of traffic for your website and it does not convert into leads, sales, subscription etc., whatever goal you have set for you website. Then, all of that is futile, because, you need to have a high conversion rate as well.
This solidifies our point that is quality of traffic. Quality of traffic simply means you want traffic for a product that customer wants. For example, if you have computer hardware business and you get traffic for furniture purchase, then that is not quality traffic.
In today’s age, SEO is the backbone on ranking your site higher in Google or other Search Engines. It helps beat the competition, get the company more promotion on the web, generate leads and help in converting the traffic into tangible results.