Onpage optimization means all measures that can be taken directly within the website to improve its position in the search rankings. For Onpage SEO you should need to know about the following meaningful terms.
It is a text file which you put on your site to tell search robots which pages which you would like them not to visit. Robots.txt is by no means mandatory for search engines. Search engines obey what they are asked not to do.
2. Content Optimization
The content on your page must be unique and useful. If people search for something on internet they will find your page. Your content needs easy to read and provide great value to the end user.
Keep an eye on Keyword density, keyword diversity and prominency of keywords. Use keywords which people use mostly.
4. Alt Tags Optimization
Use Alt text with image so search engine will understand what it is an img of.
5. Title tag
This is your page title or h1 tag. Which should use keyword and show what the page is about?
6. Heading Tag Optimization
Organize your contents into sections and subsections. Use <h2> for subsections <h3> for smaller subsections & <h4> even smaller sections.
7. Keyword Research
This is the most meaningful and important thing in Onpage SEO. You need keyword research. Use keywords which client wants. Use the following tools
- Googls AdWords
- Keywork planners
- Wikipedia, other search engine and free/ paid Keyword tools.
8. Checking competition
Check keyword competition. You should know about your clients what they actually want? Know how popular your keyword is?
For clients you need to know, if he has strong action plain, then search:
- Which keyword range he is?
- On which page that keyword is?
- How many back links are there?
- How much that page is optimized?
- Domain authority and page authority will also be checked.
- Coming Traffic
- Load speed etc.
9. Meta Tags Creation
Title and description is called Meta tags. The description which appears below the URL on search engines result page.
10. Meta Robots
Don’t use no index, or no follow & meta robots in every page, which is not possible robots. Use .txt for full site & for blockage some pages.
11. Google Analytics
To see the traffic, searches, city bounce of your site use Google Console Search.
Xml and html defines what is in your pages like:
- Change frequency
- Hourly changes,
- Priority of any page
- Weekly updates etc
Use Alexa.com, Find the tools and improve your SEO. Know about online site Tools, alexa range, nation and international level site.
14. Blog post optimization
You can increase your visitor through your blogs. Take care of the following while writing a blog.
- On page optimization,
- Title , heading , alt, tags
- Internal linking
- Keywords etc
After these all now write your contents.
15. Landing page optimization
For user point of view keep an eye on url structure, heading, load speed, looking page for good services.
Opyimise your text know use of /, or , _ decide what is suitable to set in url.
Know more about on page SEO read the following.
- Rich snippets
- CTR importance on this way,
- Url mapping (target page, Who to page is relavent in url mapping)